Holiday Signage Strategies to Increase In-Store Traffic This Christmas

The holiday season is here - and for local shops, boutiques, cafés, salons, and small businesses, this is your moment to shine. Customers are out, wallets are open, and holiday shopping energy is everywhere. But with every business decorating for the season, how do you stand out?

Simple: Christmas signage that grabs attention, spreads cheer, and converts foot traffic into real sales.

At The Complete Package, we help small businesses turn December into their most profitable month with high-impact signs, banners, and posters designed specifically for holiday marketing.

Below are the best Christmas sign ideas for businesses, customized to fit TCP’s real product lineup.

Key Takeaways 

• Indoor Christmas sign ideas include flyers, foamboard signs, A-frame inserts, and holiday-themed banners.

• Outdoor sign ideas include vinyl banners, yard signs, sidewalk A-frames, holiday sales posters, and large “Merry Christmas” displays.

• Best practices include keeping branding consistent, using holiday color palettes, testing placement, refreshing worn signage, and integrating offline to online through QR codes.

• Businesses can order custom holiday signage directly from The Complete Package to stand out this season.

Indoor Christmas Sign Ideas 

Indoor signs set the mood the moment shoppers walk into your space. Whether you’re a local shop, boutique, bakery, restaurant, or service business, the right signage creates emotion, excitement, and momentum.

Here are the most powerful TCP-friendly options:

1. Holiday Flyers to Promote Sales, Bundles & Gift Ideas

Flyers are one of the quickest and most affordable ways to spread Christmas messaging throughout your store. They fit seamlessly into any retail environment - placed at the entrance, positioned at checkout, displayed on your holiday product table, or even slipped into every shopping bag as a friendly reminder to return.

Businesses commonly use flyers to promote Christmas sales, holiday bundles, new seasonal arrivals, and limited-time winter promotions. They’re perfect for highlighting upcoming holiday events or encouraging customers to explore special gift sections. With seasonal headlines like “Jingle All the Way to Savings,” “Holiday Deals That Sleigh,” or “Merry & Bright: New Seasonal Arrivals,” your flyers instantly feel festive and relevant.

Flyers also work beautifully beyond your store walls. Many businesses leave a small stack with partnering shops, local cafés, or community boards to extend their holiday reach.

Product match: Flyers

2. Foamboard Signs for Holiday Displays

Foamboard signs are an easy way to transform your interior into a cheerful seasonal showcase. Their premium finish and rigid structure make them ideal for dressing up shelves, checkout areas, or feature tables with messaging like “New Holiday Collection,” “Gift Card Specials,” or “Best Christmas Gifts of the Season.”

They’re also popular for creating holiday-themed display zones - such as a “Santa’s Gift Picks” corner, a photo spot for customers, or a dedicated table for stocking-stuffer items. Lightweight and effortless to move around, foamboard signs help you refresh your space all December long.

Product match: Foamboard Signs

3. A-Frame Inserts for In-Store Messaging

If your business already uses A-frames, swapping in a holiday insert is one of the fastest ways to update your store’s look. Inside your space, A-frames help guide holiday traffic and direct customers toward featured items, gift-wrapping stations, or special holiday deals.

Many shops use A-frame inserts to highlight daily specials, promote upsells like “Add Gift Wrap for $5,” or give a warm, simple welcome such as “Holiday Specials Inside.” Because they stand at eye-level and work beautifully in aisles or near entrances, A-frames make your store feel organized and ready for the season.

Product match: A-Frame Signs

Outdoor Christmas Sign Ideas

Your outdoor signage is the first impression shoppers have during the holidays. With foot traffic and last-minute buyers increasing every day in December, exterior signs play a major role in pulling people inside.

Here are the strongest outdoor signage options available from The Complete Package.

4. Outdoor Banners for Holiday Sales

Banners are bold, vibrant, and impossible to miss - exactly what you need to stand out during the holiday rush. Whether you’re running a Christmas clearance event, promoting storewide savings, or launching a special seasonal collection, a large festive banner instantly communicates urgency and excitement.

Use classic red-and-green or modern winter blues and golds, paired with simple but powerful messages like “Holiday Deals Inside,” “Seasonal Must-Haves Are Here,” or “Merry Christmas Sale – Today Only.” Hung above your entrance or along your storefront, banners help attract both foot traffic and drive-by customers.

Product match: Banners

5. Yard Signs to Catch Drive-By Attention

For shops located on busy streets, neighborhood areas, or shared retail centers, yard signs are a surprisingly effective way to boost visibility. They help drivers and pedestrians notice your holiday promotions well before they reach your door.

Businesses use yard signs to communicate special hours, promote holiday pop-ups, announce Christmas sales, or highlight gift-card availability. They’re simple to install and even easier to update throughout the season.

Product match: Yard Signs

6. Sidewalk A-Frames for High-Traffic Areas

Sidewalk A-frames remain one of the most reliable ways to increase walk-ins during the holidays. They sit right in the path of shoppers, making them ideal for promoting daily specials, flash sales, Christmas products, or extended December hours.

Placed outside your entrance, an A-frame can instantly turn heads with messages like “25% OFF Holiday Decor – Today Only” or “Fresh Christmas Arrivals Inside.” They work especially well in downtown areas, shopping plazas, and any location with strong foot traffic.

Product match: A-Frame Signs

Wrapping Up

The holiday season is a once-a-year chance to boost sales and the right Christmas signage can make all the difference. From vinyl banners to foamboard signs to A-frames, printed signage helps you attract more foot traffic, highlight offers, and create a festive shopping experience your customers remember.

Whether you're promoting holiday bundles, launching a seasonal sale, or simply spreading cheer - The Complete Package has the signs, print quality, and customization you need.

Ready to make this Christmas your biggest season yet?
Order your Christmas signage now at
 https://www.tcpackage.com/shop