Yard Sign Secrets: How to Make Every Square Inch Sell Your Property
Open House Signs are one of the simplest yet most effective tools in a real estate agent’s marketing arsenal. When executed correctly, they boost exposure for your listings and drive motivated buyers straight to the door. At The Complete Package, we help real estate professionals take advantage of this high-impact, low-cost solution with print materials that are durable, professional, and ready to perform in any neighborhood.
Let’s be honest—every neighbor is a potential lead. And every passerby is a potential buyer. So, the placement of your signage is critical in gaining maximum exposure—especially when your signs are competing for attention on a busy weekend. If your open house signs are printed on high-quality corrugated plastic, the next step is optimizing visibility. Think: legibility, location, and lasting impressions.
Open House signs are simple, but very effective
Why Placement Matters (A Lot)
Promoting an open house on a quiet cul-de-sac is not the same as listing on a high-traffic street. The strategy needs to match the setting. With our custom signage options, we recommend focusing on:
Key corners and intersections
Eye-level placements along sidewalks
Sequential directional signs guiding traffic directly to the property
Make it easy for buyers to find you—and hard to forget you.
The Signage Agents Still Swear By
The traditional A-Frame is still a favorite among agents, and for good reason. It folds up neatly, is simple to deploy, and stands strong against the wind. Directional signs are also incredibly useful, especially in neighborhoods where visibility is limited.
What materials are best for signage?
Not all yard signs are created equal—choosing the right material matters. The best signage for your real estate marketing depends on where and how you’ll be using it. For short-term promotions like weekend open houses, corrugated plastic (Coroplast) signs are lightweight, weather-resistant, and budget-friendly. They're easy to stake into lawns and just as easy to toss in your trunk when you're done.
But if you're thinking long-term—or you’re marketing high-end listings—vinyl or metal yard signs might be the smarter investment. Vinyl signs offer a sleek finish and can be mounted for more permanent display, while metal signs are built to last through all seasons without losing visibility or appeal.
What type of message works best on yard signs?
In any type of business—and that includes real estate—it’s highly recommended to keep messaging simple and straightforward. The fewer the words, the better. Needless to say, contact info is the most critical (particularly the phone number). Directional arrows are also essential.
As for the actual address of the open house, if there is no room on the sign facing, then it’s a good idea to place a “sign rider” on top for more clarity. Read more on Open House Signs, Here’s What Really Works!
Real estate post signs should be placed as close to traffic as possible
This means foot traffic and car traffic. You’ll want to give plenty of people the opportunity to know about your open house or keep eyeballs on a house that’s for sale.
If your prospect isn’t on Zillow or doesn’t read your local real estate magazines, this is an affordable way to reach plenty of people.
Reusable Signs, Long-Term Value
As with anything, pricing will vary by material, but when it comes to open house signs, it’s often worth spending a little more for something that can be reused over and over again. A thoughtful sign strategy helps reduce waste, saves money in the long run, and boosts your professional image in the eyes of buyers and sellers alike.
The Complete Package
The Complete Package has been helping real estate agents make a lasting impression for years, providing high-quality, custom signage that turns heads and drives interest. Whether you’re listing one home or managing dozens, we’ve got the tools to help you shine. Order your custom signs today and see why agents trust us to get the job done right.